Haya Awad, founder, and designer of Fashion Attack, is an internationally-acclaimed Entrepreneur, fashion
designer, and image consultant. She is one of the most sought after fashion figures in the Middle East.
Haya began her fashion & art journey when she first studied Drama, Graphic Design & MBA at university. This led to her blog that gave her a platform to voice her thoughts on style and new products.
Haya is based in Amman, Jordan but spends the year traveling throughout the region, working on different fashion design projects and collaborations, as well as her own fashion line.
She officially ventured into the world of fashion in 2012 and set a new trend with her brand " Fashion Attack" The new fashion line picked up and became a hit in the Arab world and among her many fans in the world. " Fashion Attack" is now sold in 7 countries in the Middle East and is followed and admired by a large base of fans and fashion followers from all around the world.
July 2017, She showcased her first ready-to-wear capsule collection “The Dream” at Paris Fashion Week. She dazzled her audience with statement handmade dresses inspired by women's power. Her fashion show received substantial recognition and was covered by a range of media platforms.
Collaborations: Ritz Carlton –Jordan (Media Partner)
Ayla Aqaba Real Estate ( Media Partner)
Adidas EMI – Middle East
Burberry (luxury brands)- Lebanon
Avanblanc Luxury Handbags – Italy
Paris Fashion Week – 2017 First Capsule Collection
ShopZiy Online Retail Store
Dracell Skincare – Harvey Nichols Dubai
Living well Magazine Ambassador
The Makeup Store – Qatar
The Doll House Boutique Launch Event – Alexandria
Samsung / Huawei /Motorola (Ambassador) Jordan
Versace Watches – Jordan